Portfolio 0 0 À propos Membre depuis: 13 novembre 2017 Expérience 0 Concours gagnés 0 Finaliste 0 Projets 1-1 0 Clients fidèles Certifications Niveau Émergent Langues
:format(webp)/99designs-contests-attachments/90/90441/attachment_90441233 "The two abstract shapes which at first glance look like painting splachs (standing for creativity !) also remind wings of birds for several reasons. First the child care center is located in Aarau, a Swiss city. Its symbol is a black eagle (see the coat of arms) and since the name “GönHort” is made from the neighborhood name “Gönhard”, I wanted to emphasize the link with the local community. Then the child-care center is a place where children will have the freedom to test new activities, discover new things and meet new people, in a word they will be taught to fly by themselves. That’s what the red wing stands for. At the same time they will be guided and protected, that’s what the yellow wind stands for. The global design is very simple but well recognizable and thus can be an asset in a branding strategy. Colors have been chosen unisex and vivid, symbol of life, joy and hope. But the must would be to adapt the colors to the context each time the logo is used.")