tommasocanella a obtenu son nouveau étiquette produit en lançant un concours :
Consultez le concours de tommasocanella de Étiquette produit…
Le brief créatif
Secteur d'activité
Agroalimentaire
Inspiration de design
Idées de couleurs
Le brief créatif
Nom de l'entreprise
Casa Vinicola Canella s.p.a.
Site Web existant
https://www.canellaspa.com
Nom du produit
Prosecco Rosè DOC
Le brief créatif
Description du produit
Since the beginning of the last week, we are now able to produce this new product: prosecco rosè. The two names combined (prosecco+rosè) are really good from a marketing point of view. We really would like to have a great label for this product. As well for the supermarket/groceries, but also for restaurants, bars and patios.
Description de l'audience cible du produit
Mainly women, our target is especially for young people.
Le brief créatif
Caractéristiques
Le brief créatif
Besoins de design
I'm going to send you a lot of images of inspiration. We would like something really different from all our others packaging (check the website!), we don't need anything classic but we can think something that is different from the typical labels in the wine industry. Especially, something related to our zone (Venice, sea, boats) in a vintage key (take a look at some posters I've send to you, they're all from the 50s and those ads were a campaign for the tourism in our zones) but very affective to the young generation. Prosecco Rosè for us would be something very casual, let's imagine to drink it close to the pool in a hot sunny day. Attached, you can also find our rosè we are producing at the moment, just for giving you the idea of our bottle shape (very round with the mushroom cork). Also, we are working with a very nice labels producer, so please don't hesitate to add any embossed part, gold/silver detail and so on.
À éviter
Take a look on our other rosè. That's going to be totally different :)
Dimensions du packaging
We can talk about it in a second moment. Normal bottle, 75 cl.
Tout a commencé par un brief créatif.
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Le client a ensuite choisi un gagnant
Commentaire client
Another awesome experience--great designer, easy to work with, very understanding :)
berserker_tacticalEn cours de route, de belles rencontres avec des designers ont eu lieu
Les concours sont une manière ludique et interactive d'obtenir un design.
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