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Le brief créatif
Secteur d'activité
Agroalimentaire
Idées de couleurs
Nom de l'entreprise
Casa Vinicola Canella ...
Site Web existant
...
Le brief créatif
Nom du produit
Prosecco Rosè DOC
Description du produit
Since the beginning of the last week, we are now able to produce this new product: prosecco rosè. The two names combined (prosecco+rosè) are really good from a marketing point of ... We really would like to have a great label for this ... As well for the supermarket/groceries, but also for restaurants, bars and ...
Description de l'audience cible du produit
Mainly women, our target is especially for young ...
Le brief créatif
Caractéristiques
Le brief créatif
Besoins de design
I'm going to send you a lot of images of ... We would like something really different from all our others packaging (check the website!), we don't need anything classic but we can think something that is different from the typical labels in the wine ... Especially, something related to our zone (Venice, sea, boats) in a vintage key (take a look at some posters I've send to you, they're all from the...s and those ads were a campaign for the tourism in our zones) but very affective to the young ... Prosecco Rosè for us would be something very casual, let's imagine to drink it close to the pool in a hot sunny ... Attached, you can also find our rosè we are producing at the moment, just for giving you the idea of our bottle shape (very round with the mushroom cork). Also, we are working with a very nice labels producer, so please don't hesitate to add any embossed part, gold/silver detail and so ...
À éviter
Take a look on our other rosè. That's going to be totally different :)
Dimensions du packaging
We can talk about it in a second ... Normal bottle,... ...
Le brief créatif
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Great to work with!
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