Nutrie is an organic vitamin brand. It aim is to be clear and honest with consumers while utilising the best natural ingredients for their medicinal properties. The logo uses a custom typeface made with elongated shapes and circular geometric elements. It highlights the simplicity and aim of the brand. The flower shape brings in the idea of growing and blossoming with the help of these vitamins, as well as showing Nutrie's focus on natural products. Each product has a signifying colour which highlights its key natural ingredient.