Personal Assistant México (Pam), is a virtual assistant service.
The concept of this project was to give the idea of a real person for "Pam". A young professional lady who can take care of your business. This would work both in external and internal clients. External clients have someone who can trust embodied in pam's persona. Internal clients would need to fill pam's shoes, and that will set a higher bar for their work.
The icon is a post-it note signed by this assistant. This identity could be extended by colour to a wide variety of applications, turning it into a dynamic brand full of energy, like Pam.