La Hacienda is a farm located near San Francisco, California, producing organic apples, cider, sauce, honey, and duck eggs, with plans to expand into exotic fruits in the future. The farm also offers accommodations and organizes events.
Targeting those who prioritize quality and ethical farming, La Hacienda provides an enjoyable experience for visitors, whether relaxing by the pond or learning about sustainable land management. The farm sought a vibrant brand identity, drawing inspiration from its Brazilian cultural heritage and Frida Kahlo's vivid color palette.
To ensure the branding remained impactful in black and white, bold graphic elements — from the farm's landscape contours to its fauna and flora — were hand-drawn and digitized. This meticulous process resulted in a dynamic brand identity that reflects the farm's vibrancy and commitment to sustainability, resonating with consumers on multiple levels.