This company is a wholesaler of tourist ancillary services in Italy. Trust is one of the most important values for the company. Their main purpose is maintaining a one-to-one approach with clients. It is important for them to be recognized as friendly and available to their customers, always open to any request. The tone must be professional, not excessively personal and always sober, since they deal with travel professionals from all over the world. Despite this, they didn't want to create an excessively formal image.

This design includes a nod to the Leaning Tower of Pisa as the letter "I". The client wanted something playful, geometric. The triangles allude to pizza. The icon above shows a foundation of trust (purple) and customization of services (diff. colors).