Character must be an owl, with headphones.
The owl character should appeal to an audience aged 16-35.
It needs to be recognizable, so that if people see this owl on a music cover they would be able to recall seeing it before and that it is the brand.
It should not look like a baby owl.
It needs to feel like it's a "cool" owl that likes to listen to some chilled beats. It's supposed to represent the audience of this music.
Bonus points if the owl wear some clothes.