Childhood is the most important period of life for a baby and for its parents. A happy and healthy baby is meant to draw the attention of the customers, loving parents, who want the best for their dearest little ones. The colours which are used in the logo do not gender discriminate babies since they are suitable for both boys and girls. The red-haired baby is supposed to highlight individuality and personal identity of every baby, and your goods meet specific needs of every little one.