We are an online advertising company. Our website serves several purposes.
First, it is the place Publishers in our network (over 250,000 of them) go to log into their accounts, get news on our latest products and offerings and monitor their earnings. Publishers are website owners who use online advertising opportunities, like those offered by Chitika and Google AdSense, to generate revenue from visitors to their websites by placing engaging and relevant ads on their site. When the ads are clicked, the publisher earns money.
The second function is a place potential publishers, media and the general public can go to learn about Chitika, what we do and how to become a Publisher. Finally it is our branding hub. The Chitika "story" is told through the website in terms of product messaging, taglines and of course the look and feel of Chitika and our clients, as translated through the design.
Our target audience are publishers - of all sizes - looking to maximize online adverting revenue by monetizing their websites with Chitika ads. Our "bread and butter" target audience are Enterprise Publishers - website owners making at least $10,000 a month through advertising on their website. They include CEO's, Chief Revenue Officers, Director of Business Development and other Senior level positions.