I have attached 2 screenshots of the basic design. In the first iteration we only want the first element - the members' prices - to be displayed. Once we have some traction we'll move over to the new registration page which will have both the 'vital signs' and the member's prices merged into the one registration page.
We also need icons so that we can link to Skoosh in the press including:
Where it says 'not a Skoosh member' we need to show a dialogue which says:
'We've just opened up Skoosh Karma to our loyal Skoosh customers. If you'd like us to give you a shout when we're open to everyone please give us your email address'. This could be a lightbox, drop-down or similar.
For the line at the bottom ('You don't have to Love us to Like us but it helps') the 'o' in 'Love' should be a continuation of the two 'o's in the Skoosh logo to make it into a heart as it was originally.
When visitors mouse over the question marks next to each of the Vital Signs we'd like to show in more detail (though only a small amount of text each time) how the numbers are calculated. We're thinking of a iPhone style speech bubble or similar.
Overall we'd like the design to be as simple as possible and, unless some sort of background image is required (to convey friendliness, for example) then white should be fine.
We're not trying to appeal to everyone. We're challenging the way hotels are sold online so it should appeal to people who are excited to try something new and different.
The format of Skoosh Karma further down the line will be a brochure - as in the old style travel brochure - but with a modern take on it. If you can somehow get the brochure style format for the registration page without it looking consciously retro that might work here.
Finally, and by no means least, we aim to amaze our customers every step of the way so feel free to amaze us ;)