The website concept that you create will be used by developers to rebuild our platform, most likely on the Magento platform. All design choices and ideas must be transferable/achievable for a Magento developer. This is an online store.
We're looking for two pages to be designed - our top page and a sample product page.
Top page: We'd like to focus on 'occasion', so there should be no products on the top page itself. The top page should feature 4-6 'big ideas' (e.g. New collection, Spring designs, Dress for the Occasion, Latest News, About kay me...). There should be clear branding and the color scheme should work with our brand colours (see attached logo). The top page should have a classy/elegant feel, but not over the top. We enjoy the dvf.com website as inspiration. The top page itself should be viewable within two vertical screens on a desktop - this doesn't include the footer, which can be extra (not large amounts of scrolling)
The product page should be clear and viewable for all main areas on one page of a desktop screen. It should feature core elements of any fashion website - big image with selectable thumbnails to view larger. A clear space for the product description and a clear space for easy ordering. We want to introduce an 'occasion icon system' for each dress, so that customers can easily see how each item can be worn, so please include space for 5 small icons which represent occasions when the dress is suitable for (e.g. date, work, presentation, etc.)
Space for a more detailed product description can come below the product page with space for in depth features of each product. The key thing is that the main product page must be viewable on one typical desktop screen size
Again, we are inspired by DVF.com, so use that for inspiration
The product page should have a clear