Redesign this template page example to be replicated for every symptom on the site. Inline product recommendations need to be presented in an attractive and compelling way. Color palette needs refresh. Color scheme needed for doshas and qualities (http://www.joyfulbelly.com/Ayurveda…_by_diet=0). The challenge is that each color should represent the meaning (example: hot is orange, color is blue, easy is spring green, difficult is currently autumn brown, oily looks like butter, dry should feel like desert). Present complex information in a way that doesn't confuse users. Product ads on the right nav bar need help. Top nav needs redesign. Color refresh on peach logo should communicate sharper image / remove dayglo appearance without losing joyful exuberance. For the symptom page, once you register the pop-up will go away. You don't need to redesign the registration form for now. An image database of organs and an image map of the body will make browsing symtpoms feel more interactive instead of simply an article.
Ourgoal for the product pages is to help people browse, learn and select herbs. We are the only site on the Internet that lets you find herbs by quality, organ, and symptom - a great service to the community. Please review the product page and suggest improvements to help us achieve this goal. 'Add to cart' button needs refresh. We'll be expanding the number of categories, with multiple-levels. Replace illustration of digestive tract with full length image of body that has systems / organs color coded (like a map of countries). The concept is to use the create a clickable image map that we can use to navigate the body. Browsing products will have a more interactive feel as a result, and help people identify herbs addressing areas of the body that they might have never heard before. This graphic should have high enough resolution that we can cut and display pieces for display in individual categories. Page should include at least the following:
- Menu to browse by product type (service, book, lecture, herb, oils, etc)
- Browse by body system then organ-symptom (i.e. Digestion/Colon/Constipation) Use list on http://www.joyfulbelly.com/Ayurveda/symptoms as a guide.
- The organs each product addresses will be displayed from the database of organs used on the symptoms pages.
- Featured product
- Featured discount coupon / sale
- Gift ideas
- Events, Audio lectures, Digestion, Weight Loss, eBooks are our top selling categories
- Holiday / seasonal box (spring, summer, winter, fall, christmas, general template for holidays)
This is our biggest money making event. Page needs to reflect the high quality of this program. I've attached the handbook so you have a complete description of the program. lifespa.com offers the Colorado Cleanse. psychologyofeating.com/nutritionist-certification has a nutrition program that is comparble to the weight loss cleanse.
Note: These pages are templates. Elements of your layout redesign will be used on every page of the site (especially the header, footer, and right navigation bar). I am not expecting a redesign of the home page with this contest. Instead, I am hoping the winning graphics designer will be available for additional work after the contest.