1) The first page is a landing page with a CTA linking to the second page.
In this landing page we need to introduce the concept of choosing a strap for the type of watch you want and the fact that you can actually customize it, choosing the print/monogram/initials to print on. Remember that we are not selling UNDONE watches, but straps compatible with Apple watch and other brands, that is possible to customize.
2) The second page, that we name the strap builder, represents the tool that allows choosing the watch and the strap. It is very important to keep UX in mind and guide the user through the steps needed to find his strap.
Ideally the steps would be (but you can change the structure if needed)
1) Choose your watch brand
2) Select the watch model
3) Choose the strap color
4) Customize options (initials, print selection, monogram)
The user should also be able to choose the buckle for the strap (since buckle and strap color have to look nice together). We haven't reported this step because we don't know where to pull that in without overcomplicating the process.
It is of key importance to have a mobile-friendly version, as the majority of the traffic will be coming from social media using a smartphone.
again, to summarize, we need 2 pages:
1) Homepage/landing explaining this concept. the CTA has to take to the 2nd page.
2) Strap builder, which is the tool to select your watch brand, select your strap and customize it.