(1) Home Page (http://www.beyondthepier.com)
General: We're looking for a bright, clean, modern look with a focus on simplicity. The "What would you like to rent?" portion of the page should be a key focus of attention, as well as the featured listings. The current design is too dark, has too many boxes and shading. Please refer to example websites below.
A few specific things we are looking for:
(a) Header: The Home, Add a Listing, Search, Registration and Login buttons should all be on the same level and consistent.
(b) "What would you like to rent?" box: This should be more prominent (e.g. see http://www.incrediblue.com). Also, the photo should not have any shading.
(c) Featured listings: Should have larger photos and be bolder
(d) New content box: Under the Featured listings box, your design should include the new content included in attached "Markup1" and "Rider1"
(2) Search results page (e.g. http://www.beyondthepier.com/boats/power-boats/)
General: Same as above. The design should include all the elements as in the current design and no additional ones. In general, we prefer the elements (map, listings, filters) to be more integrated as in the example websites (see, e.g. http://www.incrediblue.com/boats/Croatia). The colors, textures, shapes, etc should be consistent with the homepage.
Some specific guidelines:
(a) Listing thumbnails: We would like one per row with larger photos.
(b) Featured listings: Currently, there is not enough contrast between a Featured listing and normal listing, other than the small ribbon. We would like the Featured listings to stand out more