I want a hybrid between a landing page and a informative website. Very clean, design, light colors, whites, blues, greens... Website needs to communicate trust (people are selling us their house for a discount).
There needs to be a very clear form on the homepage asking for the seller and the house details. See the form posted at http://www.needtosellmyhousefast.com/cash-offer/ for more info.
Need to have tons of trust factors such as Testimonials, TV Logos, Translation Icons (English/Spanish), Social Icons (not so visible),
The homepage design should draw the attention to the form.
Typography should be very clear, large and easy to read. Phone number should be easy to find.
Design should be modern and simple. Not too heavy. I dont want rotating banners or complicated tabs.
Include a quick explanation of the buying process. (Similar to needtosellmyhousefast.com) Use multiple opt in forms with clear call to actions if needed, in the header and on the content.
Under the fold, I still need a good amount of text, as the site is ranking in google for sell my house fast, and a lot of it is because of the good content. You can rearrange the content, but we definitely need to keep it most of it. We also need to keep videos.
Redesign logo so it looks more professional.
Design should not be too complicated to code.
The logo should not depend on the website design, as I will be changing the logo and hosting other websites with the same design.
Feel free to choose textures, shapes, photography, icons and illustrations as you see fit.
Phone should be near the top.
After we are done with the homepage, we will work on internal pages, FAQ, Blog, How It Works, Testimonials, a Landing Page, A Sales Page, etc....
Make the design unique yet simple. Massive appeal. Think easy to code, and easy to adapt to mobile later. (I will also need a responsive mobile design for iPhone and iPad sized later on).