We want a new design for our annual club t-shirt.
This t-shirt is given to all members who play sports with GO Mammoth in any given year.
Last year we had a navy blue design with a white logo. This year we want somethjing with more of a "wow factor" - something which will blow players minds, get people talking, and be seen all over London.
10,000's of players will be receiving this t-shirt.
1) clarity of the logo - the mammoth (i.e. the logo) needs to be very clear. Distributing this t-shirt is principally to market our brand - so the design can not be so intricate or detailed that the logo is not massively obvious both from a distance or up close
2) fashionable - the design needs to be cool enough that players want to wear the t-shirt outside of the club as a casual t-shirt.
3) sex neutral - the design has to appeal equally to both men and women (remember this when choosing colour of t-shirt)
4) average age of player - 27 yrs old
5) print/design to be "front only" (back of t-shirt will be blank)
6) in line with our current story and branding - which is all about ice age, mammoths, cave men, sport, social, rustic etc .
Please see current website (http://www.gomammoth.co.uk) and attached previous t-shirt designs for an indication of brand look and feel