Our audience is ELDERLY and likely CANNOT SEE WELL. We have uploaded our current business cards to the brief, and we love the "swirls," but not sure it works and the white lettering on blue background certainly doesn't work. The cards are simply too busy and too hard to read, and we would like the letters to be bigger.
We are looking for something simple, clean, and easy to read. The most important idea for this business card is that the writing is legible with emphasis on phone/fax/website address.
Please use only PMS colors and be sure to indicate which ones they are (I've attached the ones in the logo, which ideally you should use only these). We plan to use Alte Haas Grotesk type face on our letterhead and envelopes, with Euphemia as the text for writing letters. Please use Alte Haas Grotesk for all characters outside of the logo on the business cards. The specifics of the way the address is written and phone numbers are written is fine, but please make me something more appealing, less busy, etc. Note that the current design is two-sided, which is optional. LASTLY, NOTE THAT OUR PRIMARY LOGO IS THE RECTANGULAR ONE - THE SQUARE VERSION OR PIECES OF IT MAY BE USED, BUT PREFER TO USE THE RECTANGULAR AT LEAST SOMEWHERE.