1) We're looking for a logo that can be used universally for representation. This would include the creation of our "basic" clothing line. Ideally it would include a recognizable graphic/symbol, SOE and Stictly Only Excellence.
2) We want the logo and the surrounding aspects of it (font, design, color etc.) to help form our streetwear brand. "simple/straightforward, but creatively distinct".
3) Since we're going to be expanding to more than our basic clothing pieces, it would be ideal if the logo was versatile to expand as well while maintaining brand. For example, the attached Off-White design variations that skill keep the same brand because of similar graphical elements.
4) One of the designs we liked when researching was a "glitch" or "pixelated" effect on the text like attached.
5) Other designs that we have liked was a "glowing" looking effect on the text
6) Some other brand ideas that have a good logo/graphic (more than just the text) we like are attached as well.