Flannel Fasteners are skinny modern ties for geeks to ensure their flannel long-sleeve shirt is secure on extreme adventures. Inspired by growing up in Seattle and New York, and now living in Alaska, think of the tie as fastening the flannel in place and holding it together.
The company makes skinny moderns leveraging imagery from Alaska and the Arctic. The fabric is digitally printed using the latest fabric printing technology and are manufactured locally in Alaska.
The logo should incorporate Alaska as a theme as well as be playful/funny while sophisticated. These are ties for geeks that want to be sophisticated in Alaska. And the opposite, for geeks that want to be outdoorsy in big metropolitan cities.
Target audience of people ages 25 - 40 years old, both men and women, that want to make an adventurous statement.
5% of the profits are donated to support climate change awareness and initiatives.
Think of tie to wear with sophisticated smoking jacket that is adventurous and shares a story of Alaska.
Get inspiration from ski companies including Black Crows: