Requirement summary: A project logo and corporate identity that can be used on corporate letterhead, on online communications, including for a website and a smart phone app, and for marketing materials (banners, badges and possibly T-shirts).
Newham New Deal Partnership is a small charity serving East London, based in London Borough of Newham. We deliver services for older and disabled people, heritage and Arts projects that involve local people and communities and inspire creativity and a sense of community. See our current website: http://www.newhamndp.org.uk. (The charity will be changing its name later on in the current financial year to reflect where it is currently, so the project logo will sit alongside a different charity logo next year.)
Title: Discovering Stratford Village – Working Lives, Working Communities
Description: This is a two-year project funded by the Heritage Lottery Fund that will uncover the working lives and trades of residents living in the Victorian terrace houses of Stratford Village over a period of 100 years, through archive research and oral histories.
The modest Victorian terraces of Stratford Village
‘Stratford Village’ – principally the area within the boundaries of Romford Road, Vicarage Lane and West Ham Lane.
Aims for the logo
The logo should aim to be an entry point for interest about the project, and encourage people to learn more. It needs to be simple enough to be reproduced quite small (ie on a smart phone app) and in a variety of online and off line contexts.
Audiences will include: volunteers and potential volunteers in Newham, East London, local residents, older people, parents, children and young people, visitors to the nearby Olympic Park at Stratford, local groups, other heritage organisations. Newham generally, is a very ethnically diverse area, and the local school in Stratford Village’s catchment area has parents who speak over 50 languages.
Social Networks will be important for marketing, including Facebook and Twitter. The project will have its own microsite, and will use the charity’s Twitter and Facebook accounts at least to start with. We currently have around 500 Twitter followers.