This ad will be a 5' x 5' back lit sign on an airport baggage pickup up carousel in Samana Dominican Republic. We are a small family run tour company competing against large vacation package companies like Air Canada, West Jet Vacations, etc. There is a flight from New York JFK airport on Wednesdays and Saturdays but most of the people coming into the airport will be from Canada and they will be met outside the airport by a vacation package representative who will also try to sell them tours and excursions over the length of their vacation. The representative will try everything to talk people into using only his services for tours starting with the trip from the airport to the hotel as he takes his customers in a large bus to their hotels. We need an ad that will capture their attention, engage them and convince them that we are legit, safe, better and cheaper than the vacation representative's tour options, which we are on all accounts. We even have some options that they don't offer. For example our ATV+Zip Line tour, details can be found here on our webpage for that tour:
We also offer a Zip Line+Horseback tour option that is exclusive to our company although you won't find a page on our website for it yet. That is forthcoming.
We would like the ad to move the people to, if not directly remind them, to take a picture of the sign. Maybe it could even say that if the person takes a picture of our ad inside the airport and shows it to us they will receive a $10 discount on the #3a ATV+Zip Line tour (we don't want to offer a discount on any other tours though, just this particular option), maybe we could have a QR code (we don't have a QR code yet) on it that takes them to our website. We do know that we want to encourage people while still inside the airport, directly or indirectly, to snap a pic of our ad, something that will stay with them after they leave the airport, so that they don't forget about us as an option.
Our tours specialize in culture and getting people the opportunity to interact with local folks, see local life that they normally don't see on the resort, even literally tasting the culture and all that for less than the more obvious on hotel tour sellers. All of our tours are non-touristy and do not visit tourist traps.
We offer a typical Dominican buffet prepared by local folks on all of our tours thus infusing tourist dollars directly into the local village's economies. This is something that the big tour companies and especially the vacation package reps absolutely do not include. We are in fact close friends with local villagers where we take our tour guests. We might even like to call it "socially responsible tourism", where we share our successes with the local village business owners. We also have all you can drink beer, rum, sodas and water on our tours. No one else offers this.
Any photos on our website can be used in the ad.