We need to design labels for all of the brand products, but the first thing is the general look and feel to be used brand wide, then this general look and feel will be adapted to the particulars of each specific product. So feel free to focus on creating one general label first. Sizing doesn't matter as once we have the look down, we can get more specific later. As far as the logo goes, feel free to use a generic placeholder for now. We have a logo contest in the works:
The brand sells different types of products, including specific chemical products (as creatine monohydrate, L-Glutamine, L-carnitine, etc), products formulations (as Pre-workout, intra-workout, post-workout, whey protein, whey protein formulas, micellar casein protein formulas, recovery formulas, ready to drink (liquid) products for recovery, loose weight, gain weight, hydration, etc), as well as multivitamins.
The product are going to be packaged in pills bottles, wide mouth big jars, wide mouth small jars, plastic bottles for the ready to drink products, and aluminum cans.
The market that the products are going to be oriented are: Bodybuilding, general sports people, general market of mass consumer for drinks in pharmacies, supermarket, whole foods supermarkets, convenience stores
We need the designers to consider that even though all of these products are different the look and feel of the packaging needs to be consistent throughout the whole line of products in order to maintain consistency of the brand in peoples mind, and make it easily recognizable
In the label, we want to identify the product being sold while promoting mainly the BRAND NAME (Miami Beach Body), so customers identify the brand first, and then the type of product being sold by the brand.
The label MUST be attractive enough to stand up in crowded shelves.
Consider that as it is standard in this industry, all front of the product labels will include lots of information as applies for each product, eg: Promotion of the brand name, product name, flavor when applicable (may be identified with words and color associated), one or more nutritional or health claims of the product (promotes strength, help looses weight, hydrates, enhances recovery, enhances endurance, etc) , Dietary supplement, net weight, number of servings, delivery method (pills, vcaps, powder), main nutritional value per serving (25 gr protein, zero calories, zero fat, 10 gr BCAA, etc), moment to use related to exercise (before,during after, meal replacement, snack,etc),
Value points (No artificial colors, flavors, preservatives, zero sugar,gluten free, or other as corresponds, etc)
Also, the back of the label must hold other lot of information as : FDA statement, warnings, cautions, allergens, nutritional label as per FDA, other ingredients, suggested use, UPC code, QR code, distributor information by parent company (Miami Beach Brands), etc
Note that most of these products will be sent to participate in flavor, design, functionality and other industry competitions that will bring recognition and exposure to the brand and to the companies involved in the fabrication, design, distribution and general commercialization.
There are plenty of competitors, products, labels and designs of multinational companies in this industry that the designers can use as references for the info they contain, as well as for the label structure, and to evaluate in how to be creative and make it better than all of them.......
References to these competitors are:
Good luck to all of you and to all of us!!!!