We are looking for a 6-sided full color packaging for a 20-pack of Ovulation Tests. The box will be placed on the shelves of major pharmacies in the US. Because pharmacies have a limited amount of space, one side must be vertical and one side must be horizontal. The top should also contain product information. The UPC should be on the bottom. (Use example product scan as a reference)
The ovulation test strips inside the box are individually wrapped in a shrink-wrapped pouches. The design for the pouch can be used as a reference for color.
The two leaders in this market are ClearBlue and First Response. If placed next to them on the store shelf, this product should stand out and catch the shopper's eye within 2-3 seconds.
The box should be 6" X 2.5" W x 2.5" H. Please see Image "Competitor Packaging Design" for an idea of what it would look like.
The target customer is a female between ages 18 and 55 who is looking to conceive. The Ovulation pregnancy tests help indicate at what time a woman is most likely to conceive.
More information about the Ovulation Tests can be found at: http://www.clinicalguard.com/ovulation-test-strips-p-193.html
This is our first contest on 99Designs, so any input or requests are welcome!