Pearly penile papules are small bumps that develop on the penile tissue of almost half of all men. Many find these bumps unsightly and try to get rid of them using dangerous chemicals. 3P Gel is the first clinically validated over-the-counter treatment that has shown to smooth these bumps using an advanced combination of retinoids and poly hydroxy acids.
We have done a lot of work on perfecting this product and we want our logo to show that.
Here are the elements we want on the label:
The bottles: We need two labels designed - one for each part of the therapy. Though we need two labels, much of the design on both the labels will be the same. The products should look like part of one therapy. The only thing that should be different between the two labels is the content and the secondary colors.
You may have noticed that we are not providing a logo. That's because the label is small and if we did the logo by itself, it would really limit your design theme. So we want you to show the logo of 3P Gel in a way that flows well with the overall design of the bottle labels.
The logo should be text based and not used complex graphics. The image we want to emphasize is the elimination of a cosmetic mark. Like you are getting rid of an ugly bump. So fading colors or circles getting smaller might give this image.
The reason the product is called 3P Gel is because the 3P's stand for "Pearly Penile Papules" It's a concise way of putting this long term.
The overall feel:
We want the labels to look uncluttered. The feel should be closer to a lab product than a cosmetic product. That means sharp, clean fonts without too much graphics. The focus has to be on the text. Please see reference provided.
The primary colors we want for the first bottle are blue/green and for the second bottle are grey orange. The logo should combine colors from both bottles if possible. Note that these are just suggestions and you are free to experiment.
Label Size: The over label size for each bottle is as follows:
Height: 1.5 inches
Length: 3.5 inches
The label will have a front panel and a back panel. Each panel has it's content. We have specified the spacing between the panels in spacing.jpg
The bottle: We have also done professional mockups of the bottle. We would like to see the product labels on these mockups (see attached blank bottle mockup images.)
We want there to be design flow between the two bottles so that when the two bottles are next to each other it seems like they belong as part of one design. Also, just because we want the label to be less cluttered and without too many graphics doesn't mean we want the color scheme to be dull. Please add small but visible color splashes to invigorate the design where possible.
For label content, see label content.doc (attached)