A bottle label for a vitamins/nutritional supplements range.
The brand is called Simply Pure and here are some of the associations we would like it to have: Natural, Clean, Pure, Simple, Uncluttered, Organic & Healthy
The range will be sold online, mainly on Amazon. We are looking for a design that will stand out from the competition primarily because of its simplicity, clarity and boldness.
It is vital that the design stands out, even at thumbnail size (i.e when searching on Amazon) to attract people to explore the product further.
The label dimensions will be approx 150 x 65 mm and they will be stuck onto a plain white pill bottle.
We anticipate the label being roughly divided into 3 panels (each panel viewable from one angle) with only the most important information visible on the front panel to keep it clean and uncluttered.
There may be elements that merge from one panel into the next but for the simplicity of the brief we have divided it this way - feel free to create a label that breaks this rule!
The range will initially comprise approximately 10 different products and each product will be distinguished primarily by
1) The differing names of each supplement in large, clear lettering on the front
2) A different colour theme for each product (eg red for raspberry ketones)
The colour theme could take the form of a large block of colour (possibly with a texture) somewhere on the label or even disparate elements of colour as long as the final design is simple and pure!
Necessary Content - Below is a list of the content that we think should be on the labels. Don’t be afraid to alter, adjust or omit things to make it work for your design if that’s what it takes.
Elements will differ from product to product anyway and we are much more interested in the conceptual design and the overall look of the range than the individual details.
Here are our thoughts:
Brand Name and Logo -
We have attached our current logo but it is very much a work in progress.
Currently it is the words "Simply Pure" with a water droplet between them but feel free to mess around with it/stylise it to improve it or help it fit your design.
The only important elements are the two words themselves.
Supplement Name and Dose - please mock up designs using at least 3 of the following to show that the design will work with product names of varying length and so that we can see what a range would look like together
5 HTP - 200mg
Raspberry Ketones - 600mg
Vitamin D3 - 5000 IU
Garcinia Cambogia - 1000mg
N-Acetyl Cysteine - 1000mg
100% natural - Griffonia Extract (example of wording that could be used on front of the label for 5 HTP)
We have attached several that we like but feel free to use ones that you prefer and choose where they go (not necessarily on the front if it gets too cluttered)
Made in UK
Suitable for Vegetarians
Take one (1) to two (2) capsules with meals daily or as directed by a health care professional
Supplement Facts (most likely in a form similar to the attached ’supplement facts’ example pic)
Dosage: 1 vegetarian capsule
Servings per container: 90
Ingredients - Amount per serving
Griffonia Seed Extract - 200mg
DV - *
*Daily Value not yet established
Caution: Do not exceed recommended dose. Consult your GP before taking any dietary supplements. Not recommended for pregnant or lactating women. Supplements should not be used as a substitute for a healthy diet & balanced lifestyle.
Store in a cool dry place. Keep out of the reach of children.
Please leave space for a barcode somewhere on the label or use the example barcode I have attached.
Simply Pure Ltd
56 Church Lane, Norfolk
Design Format Info:
We would like initial concepts in the form of 3D renders from various angles and at a later stage we will require the necessary files for printing including AI files.
Don’t be Shy:
If you have any questions at all then get in touch - we are a friendly team and like to communicate with our designers :)
Good luck and be creative.
Just remember - keep it simple and pure!