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Access Ireland Holidays
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We provide car hire, accommodation and sightseeing in Ireland.
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We have an 8 page A4 brochure that is distributed to Travel Agencies and Consumers as we market our products to both target markets. The brochure is tired and "very" green in colour, so I want to come back to a more white glossy brochure with green and orange based on the Irish Flag. We can't go away from green, but I want less of it. We have a new logo as the old logo was the standard shamrock. We want something sophisticated but do not want to scare off our over 60s market with anything too slick. At the same time, we want to attract a family market for our car and accommodation packages. I have uploaded the current brochure for comparison. I would like a brochure front to include images of people having a good time, perhaps and older couple and a family group. Accommodation includes B&Bs, Hotels, Manors Homes, Castles and Inns and Pubs. We tailor-make itineraries for Individuals and Groups.
Demographics are currently 50+ market. All are Australians. Most are in the Empty Nester phase of life. We provide for all budgets right up to luxury with our Castle accommodation.
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