Pure Optical Reading Glasses are a new release range of Reading Glasses that are to be sold in various retail channels in Australia in 2012.
This range of reading glasses branded "Pure Optical" will need to portray a sophisticated up-market and optical look. They will be primarily sold in Pharmacies and Optical Retailers and will be a good quality product at extremely attractive retail prices.
Reading Glasses are glasses that magnify small print and details etc for people who are getting older and require help with seeing clearly up close.
We sell these types of glasses in 6 different powers or strengths. They are +1.00; +1.50; +2.00; +2.50; +3.00; +3.50. As the number of the power goes up from +2.00 to +2.50 for example the glasses get gradually more powerful or magnify the images more strongly.
2 websites in the USA that give a good representation of the types of products we will be selling are the following:
I would recommend that you review these websites and also the files that I have attached, which are examples of previous design projects similar to this, that we have used for other brands we distribute.