Craig9020 a obtenu son nouveau design en lançant un concours :
Create the next print or packaging design for Pure Optical Reading Glasses
Consultez le concours de Design de packaging ou d'imprimé de Craig9020…
Le brief créatif
Qui sommes-nous ?
Pure Optical Reading Glasses are a new release range of Reading Glasses that are to be sold in various retail channels in Australia in 2012. This range of reading glasses branded "Pure Optical" will need to portray a sophisticated up-market and optical look. They will be primarily sold in Pharmacies and Optical Retailers and will be a good quality product at extremely attractive retail prices. Reading Glasses are glasses that magnify small print and details etc for people who are getting older and require help with seeing clearly up close. We sell these types of glasses in 6 different powers or strengths. They are +1.00; +1.50; +2.00; +2.50; +3.00; +3.50. As the number of the power goes up from +2.00 to +2.50 for example the glasses get gradually more powerful or magnify the images more strongly. 2 websites in the USA that give a good representation of the types of products we will be selling are the following: www.scojo.com www.magnivision.com I would recommend that you review these websites and also the files that I have attached, which are examples of previous design projects similar to this, that we have used for other brands we distribute.
Quelles sont vos idées ?
For this Project for Pure Optical Reading Glasses we will require the following: As mentioned previously the design brief files attached are indicative of the type of designs and projects that we have used for other brands of reading glasses that we sell in Australia. However I ask that you do not copy these as we are looking for a broad range of ideas to choose from and are also looking for new and innovative designs for all the components of this design project. 1. Pure Optical Logo 2. Pure Optical Logo with Reading Glasses tagline 3. Swing Tags to go around the arms of each of the reading glasses We will require 6 tags for the 6 different powers from +1.00 to +3.50. They can be the same design but have different colour features etc to make each look slightly different. Or please come up with a new and innovative way to signify the 6 different powers involved. 4. POS (Point of Sale) Display Stand design with the Pure Optical Reading Glasses logo and graphics or other branding features. Please see the attached file for the size dimensions and shape/ style of the POS display stand. We would also welcome any new deigns for the POS display stand and would be willing to pay more money for a great new design for the display stand.
Le brief créatif
- Pure Optical Reading Glasses are targeted to both Men & Women aged from 40+. - They are high fashion and exciting modern styles as indicated on the 2 websites that I listed above. - Sophisticated and modern look with classy features. - We are after an innovative integrated design and are willing to work further with the designer after this project time period runs out to make changes and modify the winning design. We will of course pay for this work through the 99designs Invoicing arrangements.
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