I'm overseeing this project for a client. Unfortunately, the only design guidelines he has given me is to integrate the blue color that you'll see on this website: http://jlbdev1.net/sec/public_html/ (I believe the hex value is #0B62FE).
When you look at the Life Manifestos examples in the link above, you'll see that some of them are more linear than others.
I'm thinking this one should be fairly straightforward and linear, as far as the text layout.
The headline "We are a Human Touch Dentistry™ Practice" needs to be the most prominent text. It can go on top or somehow in the middle.
I will also attach another poster I had designed for another client that you may find helpful.
I wish I could be more help to you on the design side of things.
Here's what I can say: The idea of this is that my client will give this to dentists. Dentists will display this in their offices for their patients/prospective patients to read.
So the idea here is to build trust and confidence. We want dental patients to feel like they've made the right choice. We want it to help create long-term relationships with dental patients. We want the poster to feel warm and inviting, versus cold, sterile, corporate. Something that really feels like it has the "human touch."
Hope that helps!
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