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Poster for medical lab to educate people about food sensitivities
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Le brief créatif
Médical et pharmaceutique
Qui sommes-nous ?
We are a medical laboratory that performs food sensitivity testing and food allergy testing. We precisely pinpoint the foods causing a toxic reaction so that the person can make the simple choice of avoiding a certain food and begin to feel better. Target audience: we have two specific groups. There is the "sick and tired of being sick and tired" and the "seeker of optimal health or biohacker." Our end-users are mostly female and aged 35-65 usually with a family. They usually have dieted before and mostly subscribe to the alternative health options with a focus on wellness over taking medications and drugs for life. Our main clients are physicians, but the poster and graphics will be geared towards their patients...so the consumer in a medical office.
Quelles sont vos idées ?
We want a poster that focuses on how much better someone can feel when they know their food sensitivities and get tested. I guess think of Cialis and Viagra commercials versus commercials about depression where they are usually more dark commercials then happy ones. We want the person who is in pain (and a lot of our clients have suffered for 10 years!!!) to recognize/remember how they can feel and that it can be as simple as eating carrots inside of broccoli. We also want to have a lot of medical conditions that we help with almost as a background or breaking free of them concept...I guess think of tobacco commercials or ads where they focus on breaking free of the addiction. We want to demostrate that someone can break free of the chronic symptoms and feel better just by changing their diet some with our test results and support. Here is an effective question we have used with people: "If there was just one food causing or triggering your chronic symptoms, would you want to know what it is?" "95 out of 100 people are poisoning themselves and don't even know it! ...Are you one of them?" "88% of consumers rate themselves from "good" to "excellent" in their health, yet 56% have been diagnosed with a one or more chronic conditions. If there was one food that was causing your chronic condition; your headaches; your stomach pains; your skin issues; would you want to know what that food is?" Our service focus is FOOD SENSITIVITY testing and not food allergies as they are different. Our test we focus on in the poster: Bloodprint® We do have a logo that we want incorporated somewhere (probably a corner). Examples from competitors...so we need to be better than them :-) 1) http://files.alcat.com/pdf/marketing/ALCAT_Gut%20Ad_FullPg_10.11.12_NoCrops.pdf 2) http://files.alcat.com/pdf/marketing/Table%20Tent%20Artwork.pdf
Le brief créatif
We have a TON of testimonials and here are a couple great ones! Not sure if you want more or want a snippet to use for the poster. We literally have over 400 testimonials so let me know :-) "This is my personal testimony for the Immuno Bloodprint by Immuno Laboratories. I have had chronic gastro-intestinal problems for the last six or seven years associated with fatigue. I have tried everything from numerous supplements, cleanses, special diets, yoga, etc. Nothing gave me relief. My colleague suggested that I get my blood checked for Toxic Food Syndrome and said that Immuno Labs was the only lab they use because of your accuracy. After omitting those foods that your lab said I was sensitive to my symptoms rapidly improved over about a week or so. In fact, I was a bit skeptical and even tried re-introducing one of the foods I was reactive to any my symptoms came back only to subside once again after omitting it a second time. The Immuno Bloodprint is truly the missing key that I was looking for in alleviating my chronic GI problems and fatigue.” – Dr. Layne, M.D. “It's a miracle. I have experienced a life-changing event that is better than winning the lottery! For years I felt nauseated and bloated all the time. I felt sick when getting up at night and upon arising in the morning. I was lost wondering what happened to the stomach I used to have as a kid. I ate to live, but never enjoyed my food. It was work to eat, like a homework assignment. Life became a bad dream. If I ate the "wrong" food it would send me into a GI spiral downward. However, I could never figure out just what the wrong food was. I could never figure out the exact triggers and establish my "no-no" list of foods? Now I understand why. Immuno Labs made sense out of my curse. I now know there can be an antigen-antibody reaction to foods with a possible delay of 1-4 days. I am allergic to over two dozen foods. I would never have figured that out…never. My wife just handed me a packet of peanuts. I can eat peanuts, no problem. But as I read the package, I see canola oil and salt as the two added ingredients. I am allergic to canola oil. There you have it…the key to unlock the secret list of foods I need to avoid. The [Milk & Egg Subfractions] are also invaluable allowing me to eat hard cheeses for example, but needing to avoid dairy products in general. So I enjoy hard cheese, but assiduously avoid soft cheese, yogurt and milk. Immuno Labs drills down to the molecular level to discover my negative food triggers. I carry the list everywhere, and it keeps me feeling "normal" like I used to feel before. Thanks to Immuno Labs I have won the "health lottery." I have a new lease on life.” – Dr. Joseph Gryskiewicz, MD
299 $US Pack Silver
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