We are looking for a layout of a worldclass poster idea with a photo idea and a tagline or payoff.
JBS has over the past years been differentiating themselves from other mens underwear by showing WOMEN IN MEN´s (Yes, that´s right) underwear in their posters. The insight is that men actually do not like to look at other men, but prefers to look at women. This has given a lot of attention and an effective campaign.
We would like to explore this area. Can we within this concept ”Women in Mens Underwear” we look for classy, sexy, interesting, sophisticated ideas to portray women in mens underwear. We are looking for a layout of a worldclass poster idea with a photo idea and a tagline or payoff.
Please notice, that the Nordic region is a relatively free and openminded and a high level of womens liberation. So we do not mind if you challenge the borders and are edgy and JBS is wellknown to be courageous and also humorous. We respect women at the same time so will not show any solutions that consists of supression or harassment of women.
Please see attached old poster for inspiration.
Looking forward to see your poster ideas!