We are a day trip, transport service, targeting 16-40 year old, backpacker, surf, beach goer, crowd. Our business consists of taking tourists to a hippie, beach town called Byron Bay, located on the east coast of Australia. This happens to be the Easternmost point of Australia.
The following video might help illustrate the vibe that we are trying to achieve when representing our company and the type of place, that is Byron Bay:
Our target audience will primarily be international and local backpackers and beach goers under the age of 40. Mainly New Zelanders, Europeans, Canadians, Americans! However, we are also appealing to the broader demographic as well, predominantly the Asian holiday makers. Therefore, the design should be simple and broad.
This following link is a facebook album which is a good representation of the local vibe in Byron Bay.
To state the obvious, we are looking for an appealing flyer and poster to attract customers attention. However, the method with which we achieve that message is less important, but all the information presented here should help in reaching an adequate design.
Attached you will also find examples of stickers... We like the idea of round circle stickers to deliver the message across with.