Below is the sales pitch that includes all the features and benefits of the go2pillow. Note that the most important points to communicate here are versatility, patented design, and doctor recommendations. I think we may also want to focus in on the strap that allows for easy travel.
THE PROGRESSION OF THE PITCH IS:
C – COMPETITIVE ADVANTAGE (COMFORT, VERSATILITY, PATENTED)
C – COMPOSITION (DESIGN & FEATURES)
Q – QUALITY (MATERIALS, WORKMANSHIP)
V – VALUE (MULTIPLE USES, DOCTOR ENDORSED, FULL SPINE COMFORT)
COMPETITIVE ADVANTAGE (What separates us from our competition)
- COMFORT – Who doesn’t like to be comfortable? Of course, everyone likes to be comfortable.
Patented two pillow design provides unrivaled comfort, spine health and versatility.
- VERSATILITY Multiple configurations and can provide comfort and support for neck and low back
COMPOSITION (Design and features)
- Two pillow design (both pillows included) uses a horseshoe pillow and contour pillow which can be
attached or detached by a Velcro flap. A re-positional strap is also part of the design.
o The horseshoe pillow is made out of a luxurious bamboo memory foam designed to be
comfortable when used as a traditional horseshoe pillow and to provide comfort when used
face down like a massage table
o The contour pillow is ergonomically designed to contour the cervical (neck) and lumbar (low
back) spine. It is made from a luxurious medium soft polyurethane foam to provide
additional support when used to behind the neck or low back.
o The strap is made from elastic allowing it to be extended to keep in place on a lounge chair.
The strap can also be used over the shoulder for easy carrying. Two sets of cord loops allow
the strap to be attached to either the horseshoe or contour pillows.
o Doctor endorsed and recommended
o Adjustable sizing cords on the horseshoe pillow for a custom fit
QUALITY (Materials and workmanship)
- Cushion is bamboo memory foam designed to maximum comfort and to stay cooler than regular
- The cover is made from a high quality, durable and washable polyester which provides:
Comfort (the fabric breathes and stretches)
Easy cleaning (spot clean with a cloth or hand wash and dry flat)
Available in a variety of colors
VALUE (Low cost for all that you get)
- 2 pillows for the same cost as a horseshoe pillow
- Can be used for travel, lounging, working out and for spine health (Dr. recommended)
- Multiple configurations provide a multitude of options for providing comfort
- Support AND comfort for both the neck and low back at the same time