**COMPETITION HAS BEEN EXTENDED BY 4 DAYS, AND THE FUNDS ARE NOW GUARANTEED**
**I WILL SOON OPEN ANOTHER COMPETITION TO MAKE A BRAND INTRODUCTION A4 POSTER. THEREFORE IF PLEASE KEEP THIS IN MIND AS THE WINNER MAY BE ASKED TO MAKE A SECOND POSTER WHICH WILL NEED TO FOLLOW A SIMILAR BRAND COHERANCE**
Please read about my brand first + BACKGROUND READING about the Trapper Collection further below, to understand what my brand and Trapper Collection is all about first :)
Arctic Edge is a new outdoor brand. I am looking for an A4 poster to specifically promote my historical "Trapper Collection" which is a replica or original clothing artefacts from the 17th century and found on the island of Svalbard. My replicas are geared towards: outdoor enthusiasts looking for the warmest equipment + people wanted a souvenir of these historical artefacts. The format of the poster must be .ai or .pdf and easily editable on Illustrator.
The poster must include
- my logo, with or without a grey background
- The words "Trapper Collection" in a great font, preferably feeling old and rustic/rough (not calligraphy/not Tolkien style/not cowboy western style). Imagine a hunter/whaler/trapper 400 years ago in a cold cabin trying to write something down. That's what I mean by rough/rugged :)
- an outdoor picture of the product in use (temporary photos have been provided, but will eventually be replaced by more professional ones)
- Text space (a paragraph or so) explaining what the Trapper Collection is all about (txt must be editable). Inspiration of txt can be found on the older poster I made a while ago
- A picture/pictures of my interpretation of the Trapper hats today
The above is the FOCUS of the poster. Then, comes the rest of the poster
- A photo of the original trapper hat which was recently found on the NW part of Svalbard, with space for a txt decription of the original hat and explaining something about it. This picture is not the best quality, so the contrast and colouring will eventually need to be changed at a later stage. The edges can be smoothened all around. It is difficult for me to get a better quality photo since the item is found in a dark chamber, behind glass, in the archives of the Svalbard Museum :) but I will try
- A map of the island of Svalbard which specifically shows where the original Trapper hat was discovered - the map should either be stylish or old-school since the Trapper Collection is 400 years old ! A vector map has been made already and can be found on the old poster examples I have made - but a different one can be accepted :) . The location it was found is called "Smeerenburg"
- The txt "Designed on Svalbard" and "Made in New Zealand", displayed in a obvious manner since I am very proud on where my items are made
- The content of the items is 60 % Merino Wool, 30 % Possum, 10 % Silk: This can be fairly discrete and written next/under my interpretations of the hats.
- I have uploaded one poster I made myself to give you some idea of what I am after, but mine is pretty rubbish and looking for a much more pro version. Please do NOT copy this poster since it is rubbish and home made, but give you an idea of the content simply. Your version can be completely different with different colour schemes etc
- Poster should give the idea of "oldness", maybe have rugged edges, but also imply that the products are to be used in extreme cold conditions, so appropriate decoration can be used to show this (rugged edges, rustic background if required, rough fonts for the titles).
** After this contest, I will also be looking for another Poster simply talking about my brand as it is quite new to the market. I will also need help redesigning my logo, business card etc. So the potential winner can keep this in mind **
The island of Svalbard was discovered in 1596 by Dutch whalers. Over the course of 100 years many great nations, the Dutch and British, came to the shore of Svalbard to hunt down whales for their blubber. Many men lost their lives at sea, however it was important to bury them on Svalbard instead of bringing them back home. What is remarkable is that the clothing of many of these deceased men is extremely well preserved since it is so cold on Svalbard. A few years ago, clothing from old whalers was excavated. Many of the men were buried with their hats on. The Trapper Collection is therefore paying homage to the hardy men and women who dared to work on Svalbard over the past few centuries. The Trapper Collection is directly inspired from the designs of these old whalers. I chose to call it "Trapper" collection and not "Whaler" collection since once the Whaler's left Svalbard, the hunters arrived on Svalbard and used to hunt on land for polar bears, foxes, reindeer and seal. Therefore the Trapper Collection encompasses this spirit of adventure from the pioneers of Svalbard.