raymond 1q a obtenu son nouveau design en lançant un concours :
Design full page print ad for service that changes women's lives
Consultez le concours de Carte postale, flyer ou print de raymond 1q…
Le brief créatif
Médical et pharmaceutique
Qui sommes-nous ?
Target Audience: Women Ages 35 to 65 Most likely post child birth Experience sexual dysfunction Loss of intimacy Not happy with their sex life Company: Embry Women's Health is a women's health practice located in Mesa, Arizona. This contest is focused around one of our new, core business lines Vaginal Rejuvenation. The treatment is known as Viveve which is a non-invasive, nonsurgical, single session, 30 minute procedure. Why Us: Expert providers with a combined 30 years of experience. Women's Health NP's Extensive GYN knowledge Not simply someone with a cosmetic background who bought a machine Practice is owned and operated by women Providers have had the procedure and can attest to it's success Quick Facts Single Session Cryogen-Cooled Monopolar Radiofrequency One 30-45 minute session Safe and comfortable Clinically-proven Respectable and discreet While the Viveve treatment can help with many different conditions our primary focus is sexual dysfunction. A quote from one website says "This type of female sexual dysfunction inhibits intimacy in relationships. A vaginal rejuvenation procedure can help restore a woman’s ability to enjoy that intimate part of her relationship. Don’t let sexual dysfunction get in the way" Reference Website for Viveve: https://us.viveve.com/ The Viveve Treatment was formerly called Geneveve, which has now been re branded strictly as Viveve. Who is a good candidate for Viveve? Your vaginal health can be affected by many life stages, including childbirth and menopause. These life stages may cause a number of conditions, such as: Painful intercourse Decreased arousal or inability to orgasm Vaginal dryness Urinary incontinence or overactive bladder If you’re experiencing any of these conditions, you may be considered a good candidate for treatment with Viveve. Your specialist at Pineapple Health will conduct a thorough examination and review of your symptoms and medical history to determine if you would benefit from treatment.
Quelles sont vos idées ?
We need a design for a full page, print ad that will run in the October edition of Phoenix Magazine. This will be a special print edition for women's health. This ad is needed immediately for a short deadline. However, we would like to take the winning design and create an entire campaign with it that would span multiple channels. Again be as creative as possible. We would love to build a successful marketing push with your work. Create something inspiring that will help women take back their sex life. Let your creativity flow. Come up with something that would make you to visit a website or call for a consult. The ad MUST be: Compelling Have a call to action Simple Visually appealing A patient reading should want to call to schedule a consult or visit the landing page. Specific number and landing page to be provided. Just use a mock one for now. This ad should have a wow factor, something women have been suffering with and now know there might be a solution. Check Real Self for great patient testimonials https://www.realself.com/viveve/reviews/results The number one goal is to attract women who are not happy with the way sex feels and that there is a solution. We are the solution with the Viveve procedure. A sample ad that we thought was compelling from the 2018 issue is attached. This is strictly for reference. We want something unique. Do NOT simply copy this ad. We have also included a sample of what we do not want. You can see that the poorly designed ad is buys, there is no call to action,
Le brief créatif
Do some research online about the procedure and how it can change a women's life. Resources have been included. The quotes have been provided to help educate. But not required to be included. Real Self is an amazing source for patient reviews and testimonials. Things like "Changed my Life and my Marriage!" and "Save my Sex Life" https://www.realself.com/viveve/reviews/results Patient quote that talks about some benefits "I cannot say enough about this treatment--it was so easy & so fast! The treatment was less than an hour and I was able to go straight back to work. To be honest, I was worried about having a vaginal treatment after I saw some articles about the FDA saying they were bad and hurt women. But my doctor assured me this Geneveve by Viveve treatment was not like those other treatments, it was proven to be safe and actually work. It's been almost 4 weeks and I'm barely leaking at all! I can actually run again without wearing a pad." The Viveve website is bound by certain restrictions as to what they can say. Which is why reviewing other provider sites can be useful. You can google Viveve and come up with a list of providers and companies that are doing a good job of marketing the procedure. https://www.drwebbgyn.com/solutions/viveve/ https://desertwellnesscenter.com/treatments/viveve-vaginal-rejuvenation/ https://www.pineapplehealth.org/services/geneveve Details about the magazine Ad in PHOENIX Magazine (73,000+ Avg PAID copies per issue) Ad in PHOENIX Home & Garden (55,000+ Avg PAID copies per issue) Edit inclusion in the story for PHOENIX Magazine readers Edit inclusion in the story for PHOENIX Home & Garden readers
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