We are an Australian travel insurance company. We sell travel insurance policies to the general public.
One of our main Unique Selling Points (USP) is that we offer flexible travel insurance so the traveller can select the cover they want. This means they can get a policy to suit their needs and budget. An example of this would be someone who only wanted overseas medical insurance. In this case they could remove all other policy sections (eg cancellation, baggage and disruption etc).
In addition to allowing travellers to remove unwanted cover modules we also offer them the opportunity to add itinerary specific policy extensions (eg destination wedding, sailing, dental tourism etc).
Another USP is that we specialise in “non-resident” travel insurance. That is, we can provide travel insurance to people who are living in Australia on visas and we can also insure people travelling to Australia temporarily.
It is this USP (ie “non-resident” policy options) we want to target with this brief.
Whilst we don’t want too much detail in the advertisement, the following information may assist you in understanding the types of travel insurance we can offer to “non-residents”:
1) Inbound one way travel insurance. This policy type is for people emigrating to Australia.
2) Outbound one way travel insurance. This policy type is best suited to people who have been living in Australia on a visa (eg work or study) and who are leaving Australia permanently to return to their home country or another country.
3) Outbound return travel insurance. This policy type is ideal for people living temporarily in Australia on student, sponsorship or working holiday visas and who are travelling overseas but returning to Australia at the end of the trip. An example would be a student returning home during the semester break but returning to Australia to resume their study when classes recommence.
4) Inbound return travel for overseas visitors. This policy is designed for travellers who live overseas and are visiting Australia on a temporary basis. This policy type suits travellers who are visiting relatives / friends who are living in Australia.
This brief focuses on a particular section of our non-resident target audience - ie those originating from the Indian subcontinent (eg India, Pakistan, Nepal, Sri Lanka etc).
We will be advertising in publications which are read by people in Australia who identify with the subcontinent (eg people with Indian, Pakistani and Nepalese heritage etc). We therefore need to convey to these people that we can offer travel insurance if they are “non-resident”. The key difference between us and our competitors here is that we can insure travellers if they are in Australia temporarily (eg on a visa) – we do not require them to be Australian citizens or permanent residents.