We would like to see designs for a business flyer which can be sent to potential clients to advertise our firm. Here are the requirements:
-A4 in size
-Suitable to send as both an email attachment and to be printed as a flyer (ideally with capacity to be printed in black and white if possible.)
-Must use the company’s brand colours (see http://www.acumendr.com). Note: whilst our site is quite dark, the flyer can be much lighter (white background), in order to fulfil criteria above (b&w printing).
-Must incorporate our logo (attached) – the logo featured on our website is the correct logo to use if there is any disparity as to colour.
-It should have space to set out several paragraphs explaining what we do as a business and the services we can offer. This would be approximately three paragraphs in length – the first couple of paragraphs would be along these lines:
“Acumen Dispute Resolution is a specialist financial advisory firm with extensive experience of supporting financial litigation.
Our expert consultants have years of experience in the banking sector and a proven track record of working on high value banking legal cases (including three claims valued at over $1 billion each). Our banking professionals have provided expertise in several high profile banking cases, including the well-publicised cases of RBS v Highland Financial Partners and Deutsche Bank AG v Sebastian Holdings Inc.“
-It should include our contact details:
“Acumen Dispute Resolution
107-111 Fleet St, London EC4A 2AB
Tel: +44 (0) 20 7692 7012
-It needs to have a space for a hook or a part that the eye is drawn to to catch the reader’s attention. There could perhaps be space for large quotes or similar.
-It could incorporate photographs, if appropriate, of the London banking district or the High Court
-While we would like to see a catchy design, the overall impression needs to be corporate to fit with our target audience (and so needs to be more conservative).
- What we are looking for in our designs is an attractive layout, with the right blend of text, photos and caption spaces, as well as design features that make the flyer appealing