For the past 4 years we've been using the same 1-page flier for e-mail and print to advertise the tournament. The goal of the flier is to drive intrigue and interest, and either get companies to visit our website at http://www.lascorescup.com, or e-mail our tournament director. The flier is now dated and needs a creative overhaul. It also has WAY too much info on it for the it's purpose. The strategy of this flier is to help us start a conversation with companies interested, not provide them every last detail of the tournament.
We are looking for new visual elements in this flier that can be leveraged in our creative banners elsewhere. That could range from graphic symbols created, borders, etc. We are not dependent on this, but it'd be a very cool extra win.
For this updated flier, here is what we are looking for:
For the files referenced below, please download assets from here
Flier Spec - 8" x 11", 300dpi preferred (for print ready), JPG or PDF, horizontal or vertical is fine
Overall Creative Approach:
- the DropBox has our official scores Cup logo, this is the only asset that must be used
- photos.zip contains images from our past tournaments. Feel free to leverage however you would like. Custom graphic approaches in general are also appreciated. There are photos of our kids if you have a creative idea to incorporate, that is of course fine. We're not behold to any singular approach.
- as this is for non-profit, please feel free to use any imagery at your disposal, graphics custom or otherwise to create an incredible flier for us
- we're looking for something that feels uplifting, graphic heavy, accentuates the headline text below but minimizes the description text while still incorporating it. This flier is our primary touchpoint to get people to our website. To the extent it could feel like something we could plaster around the city of LA to grab people's attention as they walk by it, would be huge for us.
Headline - "Where Work Comes To Play"
Sub-Headline - "Join LA's Premier Charity Soccer Tournament"
Sub-Sub-Headline - Benefiting America Scores LA
To Enter - http://www.lascorescup.com or e-mail scorescupLA@americascores.org
Key Tourney Date/Location Info:
Sunday, July 9, 2017
Super Turf Fields
The LA SCORES Cup is the annual premier charity soccer tournament of the southland, benefiting America Scores LA, bringing over 700 soccer players from many of LA's top companies such as Apple, Verizon, Warner Brothers, Bain, East West Bank, AEG, JP Morgan, Accenture, Latham & Watkins and Starbucks, all competing for the crown of LA's top corporate soccer team at the Stub Hub Center training fields in Carson, the home of the LA Galaxy. Now in our 14th year running, this truly unique event is a tremendous opportunity for corporations to have fun, sharpen your competitive edge, and make a difference in the America SCORES LA after-school program.
$5,000 for Corporate Teams
Donation is 95% tax deductible (important line!)
Includes team-branded premier jerseys, catered breakfast/lunch, beer garden, and an incredible day
That's it, please feel free to e-mail firstname.lastname@example.org with any creative questions. Thank you! You're supporting an incredible cause for years to come.