***I have a print deadline this Friday the 28th! This is a guaranteed contest and we're looking for something creative***
We're looking for an impactful magazine advertisement to introduce our brand to a new geographic market.
This ad will be published in Orlando Magazine- http://www.orlandomagazine.com/
While we are the #1 firm in our local market, we are not as well known in Orlando. We need a simple message that really conveys who we are. We are a family-owned and operated company that has excelled by placing our team and our customers first. We want this ad to be sleek and signify that we're more than a "small town" company.
We are in the top 1% of brokerages in the nation and pride ourself on our dedication to customer service and innovation within our industry.
Please, learn more about us on our website and facebook: http://www.eragrizzard.com and facebook.com/eragrizzard
For this ad, we'd like it to be a yard sign. The ERA Grizzard yard sign is the focal piece of the ad!
But not any stock "just sold" real estate yard sign. That would be boring!
We want it to represent us planting new roots in new community and the start of telling our story. Please, watch this video to get an idea of the type of "image and focus" that we're envisioning.
I want this impact but in print form. The message is beyond a real estate sign in someone's yard.
I see this yard sign, with our logo and website, to be large and the dominate feature of the ad.
It should say in large letters near the yard sign "There's a new sign in Orlando"
Then lower on the page in smaller letters, "A sign with deep roots in Central Florida"
Then, in smaller letters it would introduce the following quote from our owner-
“In 1968, my father opened our first office in Leesburg, FL. Back then Real Estate was personal.
At ERA Grizzard, Real Estate is still personal.
As a family owned and operated company, we’ve been a household name in Lake County for almost 50 years. With a new office in Downtown Orlando, we’re excited to start building relationships in The City Beautiful.” - Gus Grizzard, Broker/Owner
I'd like his photo to be near his quote. Feel free to get rid of the background or do anything creative to place the quote and text.
Under the quote we'd like our locations listed-
Offices: Orlando, Clermont, Mount Dora, Tavares, Leesburg, The Villages
I've attached a copy of what our yard signs look like as well as our brand standards so you can see colors.
I DO NOT want this to look like a stock image of a yard sign.
Feel free to be creative! The only thing you cannot change is the layout of the yard sign itself and our logo. Sorry corporate guidelines!
If you have any questions, please let me know. I will provide lots of feedback.
Make sure to include:
934 N. Magnolia Ave. Suite 301
Orlando, FL 32803
The website and phone number will be on the sign itself. Please use the vertical type yard sign like that's in the video. Below is an example of a smaller yard sign, so you can see our logo sizing. There is another sign "template" that you need to put our info on.
I've also included some ads for inspiration :) Please let me know if you have any questions!
Director of Marketing