We are focusing on bringing more male underwear products to the market. However, with the current ibasic "logo", it is more feminine looking than masculine.
We want a new "logo" that are more targeted towards men. I have attached pictures of our current logo applied on the elastic waist band on our male underwear. This is a narrow band that is 2.5cm wide.
We want a more manly looking "iBasic" logo that will replace the current logo. The new logo will primary be applied to the elastic waistband.
We will also have underwear with a bigger waist band (3.5 cm) that our younger customers will wear under jeans and the elastic waistband will be visible underneath the jeans (see attached picture).
Therefore the logo will be visible and is important that is (in order of importance)
- The logo could say: iBasic, or iBasic Men, or iBasic He, or something you can suggest, but must not contain iBasic. It could be IBX Men, IB Men, etc.. please use your imagination.
For designers, could you please add how your proposed logo will look like on a elastic wasteband so we can visualize it better? Thank you.
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