The cab service is called Green Cab to be displayed in local newspapers and in 4 major locations on Billboards of size (WXH): 30 ft X 30 ft, 20 ft X 20ft, 40ft X 20ft and 30ft X 20ft. - 2 square shaped billboards and 2 rectangular shaped.
Main features to be highlighted are:
1. Minimum Fare: Rs. 30/- for first 2 kms - Rs. 30/- should stand out distinct
2. Rs. 3/- every 200 meters onwards
3. Centralized AC
4. Panic Button, Passengers Insured
5. Digital Meter with receipt printing
6. Book online at http://www.7151515.com
7. Debit and Credit card bill pay
8. Computerized Dispatch System
9. State-of-the-art call center
Few of the above feature can be omitted based on order of numbering to avoid clutter.
In addition, the following display is desired
- Hire On Spot info of the parking locations as shown in attached design outline flow
- Launch date of 16 Feb 2014
- 24 x 7
- Slogan at bottom: Go Green. Greener Guwahati, Better Guwahati..!
- A green symbol/clipart supporting environment: leaf/Go Green
- A white color taxi top to be attached at the top of the car in the main photo (attached) with text display of green cab in green color, if required. Picture file of taxi top attached for reference.
A high level outline of expected billboard is attached. In addition the theme/background color of the billboard should be pastel green .. according to the color of the car.
Also the following files are attached:
1. Company Logo: Rhino One - .eps format
2. green cab font style : finesse to be in green color
3. The picture of the car and driver to be displayed
4. Two reference pictures towards Bill board design
5. Background color reference: pastel green
6. Similar taxi top to be displayed at top of the car but of white body color and green font displaying green cab - the taxi top is currently missing on top of the car in the provided picture.
7. Sample Current teaser ad picture which is already used for display