We have design goals rather than specific style ideas. We want the
design style of the app to help establish credibility and trust in the
app and to reinforce that it is trivial to use, easy to understand,
and an extremely powerful and valuable tool for evaluating stocks. And
we want the design of the app, and particularly the design and
presentation of the results, to be as compelling as possible. We want
getting another score to be like eating popcorn or potato chips to an
investor - something where they simply can't resist wanting another
bite. We believe the information provided has the right
characteristics and want the design to help make the application
addictive to our audience.
Web address for Inspiration -
WEBSITE DESIGNERS CAN DRAW INSPIRATION FROM
WHAT WE LIKE ABOUT THIS SITE
This site illustrates how the app is intended to work, and that is
really all we like about it. We threw together a logo to use in the
prototype, but the only inspiration that should be taken from the
logo is that we view the word StockOdds should be prominent in the
logo used in the app.
We like the simplicity of switching between the four provided
functions using the tab navigation provided in the prototype, but
didn’t put any design effort into the tabs beyond creating
something we thought could function on a phone.
In the StockOdds result screen (you can see it by entering a stock
symbol into the initial input area and pressing enter) we want to use
a graphic to emphasize the odds of a stock going up or down so we
created a dial that we thought was a decent first effort. And we did
our best to present the information about a stock in a clear and easy
to understand fashion. But our goal is to have this presentation
taken to a better place – hopefully one that has a user of the app
saying to themselves “Wow, I like the way they did that.”
A dial of some sort might very well be the right type of graphic, but
the main reason we used one in the prototype was simply because it
was easy and served to provide some sort of graphic representation of
the odds. We would be happy to consider other approaches.
One issue we see with the dial used in the prototype is that while
odds can theoretically vary from 0% up to 100%, in practice they are
typically between 40% and 60% and we’ve never seen any higher than
65%. Thus the position of the needle on the dial in the prototype
typically falls into a fairly narrow range.