I am creating a new product based on my inner passion and desire for change.
I am tired of living in a world where I am constantly told that in order to be enough I have to buy this or that, or that I have to have a particular job, or have to look a certain way, or live in a particular type of house, or raise my children to be someone other than who they are. So, I am creating beautiful things that remind people that they are enough. I want to create a product that challenges and inspires people, and that reminds people of their worth.
I am creating a new underwear brand called ‘Wearing Hope’. The brand is designed to remind the purchaser of their worth and to encourage them to find meaning to their life.
This underwear brand needs to position itself away from all typical underwear brands. When designing the logo I want you to focus on the core purpose of this brand, which is to encourage worth, and meaning in lives, and only secondly should you consider that the brand makes fashionable functional underwear.
Wearing Hope is designed for women of all ages, backgrounds, abilities and nationalities. It is designed for any women daring to hope for change.
I have attached a few logos that I have seen and liked which are simple, sophisticated and artistic, however I am extremely open to your creativity.
I am excited to see your designs.