Target audience: travel photographers (ex. National Geographic)
Sex: Male and Female
Keywords: Travel, hiking, organization, adventure, overland, outdoors, simple, comfort, photography, equipment storage, foot.
Product is currently being marketed towards travel photographers, however it will eventually be marketed towards other demographics like hikers, geology surveyors, people needing to carry small equipment comfortably through the forest or in extreme locations, etc.
I like: bold fonts, not too angular, would love to see a graphic like a backpack, footprint, boot print, or world globe incorporated into the design.
Do not want to associate photography specifically in the logo if possible.