Values to communicate w design: We would like to communicate with our
logo that we are an international, reliable, and professional company.
We’d logo like to come across as clean (almost sterile) and precise,
yet not too impersonal. Our unique value proposition among competitors
is our great attention to detail and turnkey full-service solution to
surgical workshop events. Since we are a start-up, the logo should
give the appearance that the company has been in business for a few
years and has experience and expertise in the industry.
Stylistic Preferences: Stylistic preference is toward sophisticated
and minimal, with a mild tinge of artistic flare. Perhaps minimal
design, but with a small bold accented color may be acceptable. Logo
should be discernable from a distance on a poster or small print on a
brochure. While I like tech company logos and don’t mind some tech
flare, this is still a brick and mortar company so plz keep in mind
the target audience.
Colors: Likes - Subdued colors as a background are preferred. Nothing
overly bold or loud, black is also an option. A darker green may also
be suitable. Lastly gray.
Dislikes - Although blue is nice, but it is also the color of our
competitors, so please avoid. Avoid red.
# of colors: one color with one accent is preferred. Three colors
maximum. Open to single color option.
Fonts: please use a san serif. Helvetica, Montserrat (google font) are
good potential options.