We are re-branding our business and we want to capture the concept that we are embracing cutting edge technology while maintaining old fashioned service.
We are trying to set ourselves apart from the traditional "insurance agency" through our brand, our innovative ideas and our core values.
We are starting with a logo here but hope that whomever designs our logo will engage in a long tern partnership with us. We value loyalty.
We are not your typical insurance agency and are very creative and out of the box, in an industry geared toward seniors and tradition. So we are looking for designs that are fun, edgy and cool, without being trendy.
We are very tech savvy as a company and are doing things like looking to design a phone app for our business. The other thing is that we are affectionately known as "WAP". So we would love to see a lettermark incorporating those three letters in a fun artsy design that could stand alone if need be as a corporate ID for us.
We also are open to an artsy mark in which "WAP" or Western Asset Protection" could be written beside it.
As far as font, we are leaning towards a sans serif style and are not looking for anything in all lower case, as we are also trying to capture some of the "traditional" in subtle ways like the more proper standard of using upper and lower case.
As a southwest company, having orange in our current logo, we are open to some type of "sun" symbol but also do not want that in any way to be a limiting factor. It may be time to move on. One reason for possibly keeping orange as a color is wanting to maintain some sort of a connection to our past, as we are a 30 year old company and well known in our market.