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Born Dancing is founded on the belief that people of all ages and abilities should have access to every aspect of dance. We create original dance performances featuring dancers with and without disabilities (Deaf, amputees, paralysis, CP, blind/visually impaired, dwarfism and others). We also offer dance education and production apprenticeships for students with disabilities or high-needs.
Visit http://www.borndancing.org for short fun videos of what we do.
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We are putting our logo fate in your creative talented hands! Thank you for your efforts. What we find challenging is how to create a logo that speaks to 'dance for all'. How do we create an image or visual that's bold, passionate, and joyful and demonstrates our inclusive nature without throwing everything but the kitchen sink at it? Some thoughts:
- We don't want a logo that is just typography based.
- No ballet imagery or cliches (point shoes, pink, ballerinas etc).
- If there are images of dancers, we'd like it to not be too gender specific.
- Most dance logos have a (female) professional dancer. A professional dancer could be incorporated into the logo, but not by itself. Otherwise we'd look like every other dance company out there, and we're not.
- A wheelchair is commonly used in design for/about disability, but we don't only work with people who use wheelchairs. We're open to a wheelchair in the logo, but worry that using (just) a wheelchair could make us look like we're a wheelchair dance company.
- Because of our strong focus on dance education, a logo that includes a professional dancer and a child may work well for us.
- A logo/visual that blends two shapes or has a shape within in shape could be really really great.
- We do not sacrifice professionalism or artistic merit for inclusiveness. We want to stay clear of anything that reads cutesy.
- Perhaps there are other images and ideas that can be pulled into the design to speak to 'dance for all' and inclusion.
- We want a logo that says DANCE, but in a way that immediately shows that we do dance differently. We want everyone who looks at it to think and feel "Cool, I want to dance with them!" - even if they're 75, have never danced, or have paralysis or Deafness.
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