We would like the logo/image to convey a soft, gentle, welcoming feel to our office. Our first idea is to have "Dental Arts" the main focus of the logo, with "of Downingtown" secondary or smaller font. We are certainly open to suggestions, if this can't be done tastefully. We would be ok with having a tooth in the logo, but any teeth should be very subtle or even hidden within another image (something soft - hands, leaf, feather, etc). We are very open to other images that may better convey our friendly warm environment. We would like the logo to be artistic, but not cartoonish. We like the cooler colors, blues/greens/aqua - no red please. You might reference our website to get a feel for our style (http://www.DowningtownSmiles.com)
We will use the image in color on our website, but may also want to use black and white on our business cards, so the image must make sense in black and white as well as color.
Key words to consider when designing:
gentle, positive, modern, clean, fresh, sophisticated, peaceful, trusted, personal, family, quality, top of the line (not an assembly line practice)