Our publicly funded project develops a signet for Smart Home solutions (intelligent home automation). Our target groups are: customers/ end users, craft/trade, commerce.
The signet shall provide the necessary guidance on the smart home market in terms of interoperability (the ability to connect different systems) and IT-security (protected privacy). Therefore it must be simple (no finely detailed illustrations) and have a high value of recognition.
The signet will be affixed to all different kinds of products or to the packaging. Additionally we will use it for our homepage. Hence the logo must still look good when scaled down (it must be scalable), colored and as a negative (black/white).
The logo must provide the possibility of further additions. In this contest we ask you to design just the ´main-logo´. It is sufficient if you add the additions as boxes without a detailed design suggestion.
The ´main-logo´ should be the main part of the signet. Hence it is supposed to be the dominant part. It must look good in color and black/white. The main-logo should contain a symbol and the text ´Smart Home ready´. The main-logo should work standalone, or with one or with two additions.
The first addition is only a text box (one word like ´energy´). It should be placed somewhere outside of the main-logo (above or below?).
The second addition is an area which is to be placed around the main-logo. This area may contain several small and colored signs with a single word.
We have created two Pinterest Boards with some signets we like or don´t like. The Pinterest board should only be a starting point. Please feel free to get as creative as you want. http://www.pinterest.com/jmasurkewitz/).
You will find our current project logo on the board, too. A similarity would be okay.