Focus on creating a single abstract icon that evokes any of the themes of parenting, family, childcare, birth, or pregnancy.
Human imagery should be ethnic or racially neutral.
A single color is preferred for the Icon imagery, but designers may incorporate color gradients or multiple colors. All colors should be modern, flat design colors; see https://flatuicolors.com/ for reference.
Inclusion of nature elements representative of the coastal, urban community of Rockaway, Queens— such as, beach, waves, trees, or water— would be a plus but is optional.
Typography should be modern, san serif fonts with varying font weights for “rockaway” and “baby.”
Below are some of the mockups we will provide the designers.