ROADWORTHY is a brand that designs bags and accessories inspired by the grand touring automotive industry and is focused on creating intelligent products to enhance your experience while on the road. Our passion is to make our client’s lives more convenient, comfortable, and exciting through our products.
We are looking for logo that draws inspiration from the grand touring automotive world. We are looking for something edgy and dynamic yet sophisticated and upscale, similar to the feel of Aston Martin or Porsche. Thinking of James Bond might give you a better picture of what we are looking for. A clever way to relate the brand to an animal would give a GT automotive feel and a nice touch to the logo, but isn’t needed. However, having some kind of icon is preferred.
We have created a Pinterest board to express the mood of the brand and to show logos that we like: https://www.pinterest.com/brittonfx…ion-board/
Please interpret this brief as you see fit. The Pinterest Board is just a starting point to give you a feel for the brand. Get as creative as you want.
Logos we are not too fond of are:
Jeep (Not interesting enough; too basic)
Tesla (Too much of a tech feel for our taste)
Ford (Not enough spirit; uninspiring)
When it comes to text, we prefer letters capitalized. Besides that, be creative.
Keep in mind that the logo will have to look good on our products (might use leather stamping or metal molding to add logo to products) and tags as well as on our website and social media profile pictures. We are mainly online, but physical stores are a possibility in the future.
Our core client base consists of men ages 20-40 who are interested in the automotive world and/or men’s accessories and have a desire for imaginative, independent brands.
This might spark inspiration: Think of something you would consider roadworthy. We have a lot of wing designs, but not enough designs showing that our company is inspired by the automotive world. Beautiful automobile silhouettes, leather driving gloves, and steering wheels are just a few items I can think of that could be incorporated into the logo to show an automotive inspiration. Most of our accessories are made of leather so think upscale. Once you have achieved that luxury feeling in your design, find a way to disrupt it just a bit to make it edgy. An example could be making a letter in ROADWORTHY slightly different than the rest. Think of seeing a well dressed man who has a bold and daring soul. Someone who is well put together and sophisticated but when he is behind the wheel, he is a speed demon.
Two Words: Luxury and Speed
I hope that helps!